I didn’t set out to start a movement—I just wanted to get more wear Jaguars gear without getting sued.
I’ve been a die-hard Jacksonville Jaguars fan since 98. When the NBA had it's lock out and my then babysitter started giving me free tickets I became hooked and started buying them myself. Teal runs in my veins. But every time I searched for merch that truly represented my style—bold, feminine, fierce—I came up empty. And let’s be real, printing up your own designs without permission? That’s the fastest route to a cease and desist. So instead, I decided to do something different. I'm creating my own lane.
We Bleed Teal was born out of that stubborn kind of love—the kind that makes you say, “Fine, I’ll make it myself.” What started as a push for fashion freedom quickly became something much bigger.
As I create designs that will reflect my story—survival, rebirth, identity—resilience. I realized how many other women had lived through versions of the same fight. Struggling in silence. Rebuilding with grit. Wearing invisible wounds like armor. That’s when the shift happened.
This brand is still about fashion—it always will be. I love bold colors, strong messages, and clothes that speak before you say a word. But now, We Bleed Teal also stands for something deeper. It’s about creating space for women who’ve been where I’ve been. It’s about building bridges—through style, storytelling, and solidarity.
Eventually, we’ll launch our own nonprofit to provide holistic services for women in Jacksonville. Until then, your purchases support local organizations that share our mission. The dream is big, but it’s real—and every order helps make it possible.
This is fashion with a pulse. Style with a spine. A statement and a promise.
Thanks for riding with me.
—Larisse
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